Our Vision

BeefK aims to raise global awareness of the exceptional quality of Korean Hanwoo beef and establish it as a staple in gourmet dining worldwide. The company is focused on introducing this premium product to new markets, beginning with its launch in Malaysia and expanding across Asia and beyond.

By collaborating with renowned chefs, high-end restaurants, and gourmet retailers, BeefK strives to create memorable culinary experiences that highlight the unique qualities of Hanwoo beef. The goal is to build a brand synonymous with excellence, tradition, and unparalleled taste, making Beef K a recognized name in international fine dining.

Our Mission

At BeefK, we aim to raise global awareness of Hanwoo beef, renowned for its marbling, tenderness, and flavor, and to introduce its unique qualities and rich heritage to a wider audience.

BeefK seeks to showcase premium Korean Hanwoo beef globally, partnering with top chefs and restaurants to make it a fine dining staple and excite food enthusiasts with its unmatched quality and flavor.

BeefK works with premium Hanwoo cuts from top Korean farms, handling and making sure that we have the solution for your enquiry, ensuring freshness and quality.

Raising Awareness

Quality

Supplying

About Olivia Lee

Olivia Lee, founder of BrandFit, SoGoodK, TasteK and Plan New, is a renowned culinary expert who has collaborated with Michelin-starred chefs and restaurants to curate exclusive dining events. She supplies premium Korean produce to top restaurants and customers worldwide. Olivia shares her exclusive food journey, from local Singapore gems to Michelin-starred destinations abroad with her sizable Instagram audience and through the various events she curates. As Korea’s first female chef at the Burj Al Arab and a former chef at several Michelin-starred restaurants in Paris, she has also served as a private chef for Korea’s elite in politics, business and entertainment.

@chefolivia